Ideas Group

A global learning and human capital development firm specializing in leadership and team development.

Ideas Group helps companies become high performance organizations and foster a sustainable growth.

“I help you LIVE

TheContentPeople

A strategic content development firm. TheContentPeople help brands engage the imagination with a story well told, move people to action with words that stand for something real and with simple messages that hold true, inspire the world.

BNI Middle East

BNI provides a positive, supportive, and structured environment for the development and exchange of quality business referrals.

BNI does so by helping people build personal relationships with dozens of other qualified business professionals.

Partner & Workshop Leader

Crafting and leading designed experiences that evoke transformation in businesses, deepen the learnings of teams and move people to action to achieve results rooted in new understandings of the fundamental principles of business leadership, strategy, innovation & communication.

Co- Founder & Content Strategist

Working with leading branding agencies in the areas of naming, brand strategy, brand content, Arabic adaptation, marketing & social media content.

Leading brand strategy workshops with strategy team and providing regional insight.

Regional Director Consultant

Helping chapters grow and supporting BNI members to build their networks and gain more business through the Givers Gain philosophy of BNI.

Leading the regional social media and PR initiatives in the UAE.

1995 - 2001 HDesign - Design

Director

I wanted to turn my on and off freelance jobs to a design practice. I built on my passion for design and structure, affinity to building relationships and a serious approach to constantly developing the business, which I satisfied by reading everything I could get my hands on about design and the business of design.

2002 Xina - Web Development

Managing Partner

The internet was taking shape in the Arab world and I was fascinated with animation, so I partnered with a friend to start an advanced web design company. I built a team of unusual talented people who love technology, appreciate design and come from different backgrounds.

We were acquired by Spacetoon Media Group in 2003 and I was offered a position in their Dubai office.

2003 Spacetoon Media Group - Media

Creative Marketing Consultant

Spearheaded the building and branding of 8 media companies for the group and helped shape the planned amusement park in Dubai Land.

2004 ibe - Creative Consultancy

Director/Senior Creative Consultant 

I found myself surrounded with creative people who are struggling to turn their ideas into sustained businesses and viable investments, so I started ibe “inspiration beyond expectation” as the first integrated creative consultancy in DIFC to help creative people take their ideas to market.

By 2006 Creativearab, one of our own projects, was taking shape and we decided to focus on it.

2006 Creativearab - Arab Art Online

Director

An ambitious project that brought together 1200 Arab artist to the first and largest portal for Arab art in the world.

In 2007 Tharaa Holding acquired the business.

2007 Rich Art - Boutique Design

Managing Partner/Creative Director

A boutique design house, with focus on visual branding.

We grew the team from only me to a 5 team members and took on large scale prestigious projects.

2009 TheContentPeople - Content

Co-Founder & Senior Strategist

Christina Stanfield

Group Strategy Director Middle East

Siegel+Gale

“Hussein and his team joined us mid-stream on a very difficult assignment and were able to gain understanding deftly and turn around superb work quickly. They are very professional, very skilled... and very, very nice people to work with.”

James Reynolds

Founder & CEO

Web Reactivators

“I've been working with Hussein extensively as a BNI Regional Director. Hussein has become a good friend and an excellent ambassador for our chapter. He is extremely personable, knowledgable on all aspects of the BNI organization and offers fantastic advice when asked. He displays an infectious positive energy that is great to be around.”

My Achievements

Becoming a trained Co-Active Coach.

Co-Founding TheContentPeople

Launching CreativeArab

Recovering from a 1,000,000 AED loss and rebuilding my credibility in the market.

My Interests

Reading, books, technology (yes I’m a geek), films, art, music, self development, workshops, poetry, spirituality, social media, guitar playing, singing & song writing.

My Networks

BNI, BNI Connect, Facebook, LinkedIn, Google+, Twitter, Pintrest, BNI RDC Team

My Skills

Designing Workshops, Leading Workshops, Co-Active Coaching, Business Strategy Development, Innovative Thinking, Effective Communication. Arabic & English Writing, Leading Lego Serious Play Workshops, Book Coaching, Business Innovation, Business Structure, Content Creation, Content Development, Content Strategy, Content Marketing, Brand Strategy, Networking.

Testimonials

My Workshops

Brand Yourself for Success, Strategic Thinking, High Performance Teams, Extreme Team Building, Lego Serious Play, Train the Trainer, Creativity & Innovation, The Art of Presentation, Mastering Time, Results Orientation, Coaching Skills for Business.

I Attended

Co-Active Coach Training Program, Trust Workshop, Parentology Workshop, Social Media Success Summit, Facebook Success Summit, Blogging Success Summit, The Acceleration Program, Member Success Program, Regional Director Training, MSP Train The Trainer, Advanced Referral Skills Workshop, Advanced Presentations Skills Workshop, Advanced 60 Seconds Presentation Skills Workshop, Referral Pipeline Workshop, Referral Success 101, Referral Success 202, Room Full of Referrals Workshop, Certified Networker Program, Train The Trainer Workshop.

I Spoke At

Extraordinary Entrepreneurship Mindset, Digital Media Forum, Government Social Media Conference, Dubai Tech Nights, Better U and The Internet Show.

Rasheda Khatun

Financial & Life Planner

EdwardsKhatun Advisory Group

“My video interview, to help raise awareness to my charity ball, was a wonderful experience. It captured the words behind the words. Very remarkable. The results includes coverage in Ahlan and DMTV. Thank you for showing that content, when presented in the right way and articulated as intend, makes all the difference”

Donna Needs

Managing Director

Whitehorse Consulting

“I have struggled for months with the message I want to get across to my potential partners and clients. Hussein is remarkable, he helped me brainstorm, connect with what I love in my work, focus on the core of my business and most importantly articulate it effectively to the world.”

extremely personable & knowledgable, with an infectious positive energy

James Reynolds, Founder & CEO of Web Reactivators

“superb work, very professional, & very skilled

Christina Stanfield, Group Strategy Director, Siegel+Gale

I grew up in Damascus, Syria in a family of writers, poets and creative people involved in publishing, media, film and TV.

I chose to study engineering instead of arts because I loved computers... I didn’t see a computer till 4th year!

By the time I graduated, I had my own business in marketing and advertising.

It wasn’t until 2009 that all of the things I’m passionate about came under the banner of branding and communication writing.

Never thought of writing as a business, I’ve been writing for 20 years and it came naturally to me, I felt the time was right and so in 2009 I co-founded TheContentPeople.